Pricing · Updated 14 November 2026
One plan. €99 a month, no minimum term.
Pleno’s organic Instagram growth service costs €99 a month outside the European Union (no VAT), and €120 a month in the EU with VAT included, or €99 if your business has a valid EU VAT number. There’s one plan, the same in every country: we grow your account with real people who already follow businesses like yours, you track everything in a panel open 24/7, and there’s no contract and no automatic billing.
For reference, €99 was about US$109, £83, A$161 or C$156 on 13 November 2026 (European Central Bank rates). You always pay in euros.
- No minimum term
- No automatic billing
- PayPal or bank transfer
- Support in English
Organic Instagram growth
€99/ month
Outside the EU · no VAT
EU, including Ireland: €120/month with VAT, or €99 with a valid EU VAT number.
- Audience chosen with you: your city, niche and competition
- Daily interaction from your account: follows, likes, stories
- Growth panel open 24/7
- Support in English every day, 7:00 to midnight Madrid time (CET/CEST)
- We normally start 24–48 hours after our first chat
Check my account before starting
Your account must be public, with posts, at least three months old and with no adult content. If there’s a waiting list, we’ll tell you before you pay.
Price in your currency
What €99 and €120 are in dollars, pounds and other currencies
We charge in euros. The figures below are a reference at the European Central Bank rate of 13 November 2026; the exact amount you pay in your currency depends on the rate and fees of PayPal or your bank on the day you pay.
| Where your business is | Monthly price | US dollars | British pounds | Australian dollars | Canadian dollars |
|---|---|---|---|---|---|
| Outside the EU (US, UK, Australia, Canada, New Zealand…) | €99, no VAT | ≈ US$109 | ≈ £83 | ≈ A$161 | ≈ C$156 |
| EU business with a valid EU VAT number | €99, reverse charge | ≈ US$109 | ≈ £83 | ≈ A$161 | ≈ C$156 |
| EU, no VAT number (Ireland and other EU countries) | €120, VAT included | ≈ US$133 | ≈ £100 | ≈ A$195 | ≈ C$189 |
Why two prices? The service is identical. The difference is Spanish VAT: we’re a Spanish company, so EU customers without a VAT number pay it and everyone else doesn’t. If your business is registered for VAT in the EU, send us your VAT number and the invoice goes out under the reverse charge rule.
How payment works
How do I pay, and what happens each month?
- 1We talk first. Before you pay anything, we check your account and tell you honestly whether we can reach your audience.
- 2You pay the first month by PayPal (cards accepted) or bank transfer, in euros. You get an invoice.
- 3Your campaign starts 24 to 48 hours after our first conversation, and you follow it in your panel.
- 4Before the next month, we send you an email. If you want to carry on, you pay. If not, you do nothing.
No automatic billing. Really.
We don’t charge you on our own: you decide each month. No subscription to remember to cancel, no cancellation form, no “your plan has been renewed” email on the first of the month. If you stop paying, the service simply stops, we remove our access and your followers stay yours.
How the price compares
How €99 a month compares with other ways to grow on Instagram
There are four other things people usually do when they want more followers. They’re not the same service, so the honest comparison is what each one gets you, not just the price tag.
| Option | What you pay for | What you get | What to watch out for |
|---|---|---|---|
| Pleno (organic growth) | €99 a month outside the EU, no contract | Real people from your city and niche who chose to follow you; a panel to check it | We don’t create content; results depend on your profile. Around 390 a month on average, not thousands |
| Meta ads (Instagram ads) | Your ad budget, plus a manager’s fee if someone runs them for you | Reach and clicks while the budget is running | When the budget stops, the reach stops. The cost per follower depends on your budget and targeting |
| Content agency or community manager | A monthly fee for creating and publishing your posts | Better content, posted regularly | Good content doesn’t guarantee new people see it. It’s a different job from ours, and the two work well together |
| Doing it yourself | No money, a lot of time | Exactly what you put in, every day | It takes time, every single day |
| Buying followers | A few dollars for hundreds or thousands | A bigger number on your profile | Fake or inactive accounts. They don’t buy or comment, and Instagram removes fake accounts |
What’s included
What’s included in the €99 plan, and what isn’t
Included
- A first conversation to check whether your account is a good fit
- Your audience chosen with you: competitors, local businesses, accounts you look up to
- Daily interaction from your account: follows, likes and story views
- A growth panel open 24/7, with followers gained and lost by date
- Support in English by WhatsApp, phone and email, every day including holidays
Not included
- Followers you can buy: we don’t sell them, and we don’t add fake accounts
- Creating your posts, reels or stories
- Running your ads
- Guaranteed likes, comments or sales: they depend on people and on your content
- A thousand followers in your first month
We bring people to your profile. What makes them stay, like and comment is your photos, your reels and your stories. With a profile that hasn’t been updated since 2019, neither we nor anyone else can work miracles.
Is it worth it?
Is €99 a month worth it for a small business?
It depends on what a new local follower is worth to you. Our average is around 390 followers a month and our usual range is 300 to 800–900, depending on your content and niche. These are our own figures, not a promise. If a handful of those people book a table, an appointment or a class, the month can pay for itself, although we can’t guarantee bookings or sales. If your business doesn’t depend on local customers finding you on Instagram, it probably isn’t worth it, and we’ll tell you so.
The followers vary from month to month: your sector, your city, your content and the accounts your audience comes from all change the number. You can see what’s realistic each month, with real examples.
FAQ
Pricing questions
How much does Pleno cost per month?
€99 a month outside the European Union, with no VAT. In the EU it’s €120 a month with VAT included, or €99 if your business has a valid EU VAT number. It’s one plan, the same in every country, with no contract and no automatic billing.
How much is that in dollars or pounds?
On 13 November 2026, €99 was about US$109, £83, A$161 or C$156, and €120 about US$133, £100, A$195 or C$189. We charge in euros, so the exact amount in your currency depends on the rate and fees of PayPal or your bank on the day you pay.
Why do I pay €120 in Ireland and €99 in the UK?
Because of VAT. Pleno is a Spanish company: EU customers without a VAT number pay Spanish VAT, so the price is €120. The UK, the US, Australia and Canada are outside the EU, so there’s no VAT and the price is €99. Irish businesses with a valid EU VAT number also pay €99.
Is there a minimum term or a contract?
No minimum term. You pay month by month and stop whenever you want. There’s also no automatic billing: every month we email you, and you pay only if you want to carry on.
How do I pay from outside Spain?
By PayPal, which also accepts cards, or by bank transfer, always in euros. PayPal or your bank converts the amount to your currency. You receive an invoice for every payment.
What happens if I stop paying?
Nothing. The service stops, we remove our access to your account and the followers you gained stay yours.
Do you offer a free trial or a money-back guarantee?
No. Instead, we talk before you pay and tell you honestly whether we can reach your audience. If we don’t think it will work for your account, we say so and you don’t pay anything.
Do you guarantee a number of followers?
No. Our average is around 390 followers a month and our usual range is 300 to 800–900, depending on the account’s content and niche. Those are our own figures, not a guarantee, and we don’t promise likes, comments or sales.
Are there any extra costs?
No. The monthly price is all you pay us. The only possible extra is a currency conversion or transfer fee charged by PayPal or your bank, which we don’t control.
Is your account a good fit?
Send us your Instagram account, your niche and your city. We’ll tell you honestly whether we can help before you pay anything.
See how organic Instagram growth works with Pleno · all questions · contact
